Let's assume that you're starting a new fishing business (not Cod as they are fished out in New England). Discuss the potential customers for this product/service. Remember you could be doing this anywhere in the world. 2. Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each. 3. How would you ensure long-term sustainability in your new endeavor

1. The fishing industry is thriving all around the world, as many people rely on fish for a variety of purposes.

2. The three probable social media to employ in marketing the services or products, depending on the nature of the good or service:

PROS ; This enables you to create more engaging advertising by tracking important performance data of individuals who have shown interest in video ads.

CONS ; It is typically more expensive.

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Explanation:

1. The fishing business is a striving business anywhere in the world as many people depend on fish for its various uses. The potential customers for this product/service include;

 2. Based on the nature of the product/service, the 3 possible social media to use in marketing the product/service:

PROs> This allows for more engaging ads, where you actually track key performance metrics of those who showed interest in video ads.

CONS> It usually comes at a higher cost

PROs> It allows easy feedback

CONs> It doesn't allow key performance metrics to tracked effectively.

3. To ensure long-term sustainability in our new endeavor emphasis would be placed on reducing operating cost structure.

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