A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy: a. reduces the production and marketing costs of a firm. b. views the market as one big market with no individual segments. c. results in cannibalization of products. d. involves the selection of a market niche to target the marketing efforts of a firm.

Clooney corp. establishes a petty cash fund for $225 and issues a credit card to its office manager. by the end of the month, employees made one expenditure from the petty cash fund (entertainment, $20) and three expenditures with the credit card (postage, $59; delivery, $84; supplies expense, $49).record all employee expenditures, and record the entry to replenish the petty cash fund. the credit card balance will be paid later. (if no entry is required for a transaction/event, select "no journal entry required" in the first account record expenditures from credit card and the petty cash fund.