In capital rationing, alternative proposals that survive initial screening by cash payback and average rate of return methods are further analyzed using:

Net present value and internal rate of return

Explanation:

when making a decision between alternative projects, initial analysis is done with the cash payback and average rate of return.

Cash payback period calculates the amount of time it takes to recover the amount invested in a project from its cumulative cash flows

Average rate of return = Average net income / average book value.

this is followed by the Net present value analysis and Internal rate of return determination.

Net present value is the present value of after tax cash flows from an investment less the amount invested.  

Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested

project with the highest positive project NPV should be chosen.

Also, a project with an IRR greater than the discount rate should be chosen. when choosing between alternative projects, the project with the highest IRR should be chosen if the IRR is greater than the discount rate.

answer; ///product strategy;