1. What problem does your business solve?

Explanation:

Sales and marketing has evolved from the old days of “features and benefits” pitches to customers to instead now primarily focusing on what problem does a business solve for their customers. There are many reasons for this paradigm shift, however the most simple answer is that it make your business relatable to the customer. Instead of being bogged down by bells and whistles and technical jargon, the customer is presented with a challenge they are facing and the fact that you solve it. Everything else becomes secondary to this.

This is usually not stated directly as “What problem do we solve for you?, but rather through exploratory questions that allow the customer to easily understand the challenge and solution. To be successful, a company must ask themselves questions like the following so they can ask a customer.

The modern customer wants an incredible experience. The customer wants to know they matter to your business and the issues and challenges that they experience can be solved through you. Sometimes the hard part is not solving the problem, but rather letting the customer aware that there is a solution for their problem. Whether it is your website, application, brick and mortar, email- the focus has to be on the customer.

107x106 is the answer

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