Business, 01.08.2020 16:01, leigha03

Go to any Kroger supermarket and walk to the cereal aisle. You will notice that four brands--Kellogg's, Quaker, General Mills, and Post--seem to occupy most of the shelf space. Collectively, they control over 90% of the market. These cereals are all priced about the same. There is limited product differentiation as the result of licensing agreements that have created a line of Disney cereals and through the use of different health claims. Given this information, you should know the cereal industry is an example of:

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Go to any Kroger supermarket and walk to the cereal aisle. You will notice that four brands--Kellogg...