Samantha is a marketing manager and researcher at a beverage company. Her company plans to launch a new health drink in the market to target athletes. Samantha has assembled a group of 60 local athletes and has given them a topic related to their interests. As the group discusses the topic, Samantha is taking notes. What type of primary research is Samantha using to collect market research data? A. personal interviews B. focus groups C. behavior observation D. mail survey

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

answer; vertical marketing system;

i would prefer to go with the news article for nate, its recent and updated and stores a lot of information