Business, 29.07.2020 19:01, chloeozenghar1
At the time when Kevin decided to purchase a tablet computer, the product had just become accessible to the mass market. He purchased the tablet only after he was completely convinced that the benefits it would offer him would far exceed its price. Also, he waited for his friends to try the product and popular gadget television shows to endorse it. Which of the following customer segments does Kevin best represent?
A. Early majority
B. Early adoopters
C. Laggards
D. Technology enthusiasts
Answers: 1
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