cans plc is developing a new form of crinkly can for soft drinks. the crinkly can has grooves in the side which match the size of the finger of the hands. the company research and development department employs 50 people full time and accounts for2percent of the company costs. the dessign manager thinks that it may be important in future to develop special designs for particular commerical customer, even if this involves relatively small production runs and a higher price to the customerfor each can. he said our profit margins are not yet satisfactory. i would like to maintain our existing levels of salesof the standard price, but also take advantage of our design skills and sell additional cans of the new style cans in smaller batches but at a higher prices. explain the further information you would need in order to report on the benefits and problems for creating higher contribution margins and higher profit margin on the basis of the design managers proposals.