Business
Business, 25.07.2020 19:01, babycakesmani

When Dove's Real Beauty rebranding initiative attempted to replace women's notion of beauty (thin, white, and blonde) with women who are healthy, realistic, and have high levels of self-esteem, consumers attacked Unilever, the parent company, with having a double standard because its Axe skincare brand promoted stereotypical depictions of women's beauty and desirability. This is an illustration of a brand's value claim as not being: Group of answer choices faithful. competitive. feasible. relevant. favorable.

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