A major factor contributing to the growth in the use of direct marketing IMC efforts is: A. increased use of credit and debit cards, and online shopping by consumers.
B. the reduction in IMC noise, allowing for a decreased lagged effect.
C. a shift from objective-and-task to rule-of-thumb budgeting.
D. expanded use of personal selling.
E. reduced government regulation of deceptive advertising practices.

a. increased use of credit and debit cards and online shopping by consumers

Explanation:

The IMC stands for Integrated marketing strategies in which the focus of the company to promote more and more products in social websites in order to maximize the company sales

The direct marketing could be done via various modes like - television, social sites, print media, etc

Now the major factor i.e contributed to the growth of IMC because of excessive use of cards i.e debit card and credit card for online shopping or for any other purpose

answer; sprint;