Bianca Genova has worked hard to make networking events for her organization, LinkedB2B, more attractive to members. She developed a speaker series as one strategy to attract members to
attend the events. Several months ago, she invited a prominent author and speaker, Madison
Avery, to an event on September 4. On August 21. Madison sent a note stating that due to
personal reasons (health issues and a family member's recent death), she would not be able to
speak at the event. She also stated that she would return the $2,000 advance that Bianca sent to
her.
At this time, 179 professionals have signed up for the event. Bianca needs to write a message to all
professionals who registered and paid for the event. She plans to explain that she will find a fill-in
speaker on the same topic, and she will offer refunds to any person who no longer wants to attend
the event.
Assume the role of Bianca and write an email to those registered for the event that delivers the
bad news and also helps promote the event even in the absence of Madison as a speaker. (Include
that refunds will be offered to anyone who no longer wants to attend the event.) Begin with a
"buffer" paragraph to soften the blow of the bad news.