Business, 21.07.2020 20:01, hipstergirl225

Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that â€œIf you canâ€™t beat them, join them.â€ Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition is compressing grape juice margins and profits. Months of additional market surveys and focus groups have resulted in three potential high-margin drinks: cranberry, blueberry, and pomegranate. All these choices represent antitoxins. The decision is to produce the pomegranate drink that has many health claims. For example, the relative ability of these juices to eliminate harmful free radicals (antitoxins) is 71 percent for pomegranate, 33 percent for blueberry, and 20 percent for cranberry (Technion Institute of Technology). The market potential appears very attractive and should have a higher profit margin than the other potential juice products. Another appeal for pomegranate juice is its familiarity in the Middle East and Asia.
The Priority Matrix for the POM1 Project is:.
a) Time Scope Cost
b) Constrain X
c) Enhance X
d) Accept X

Answers: 2

Show answers

Other questions on the subject: Business

Business, 20.06.2019 18:04, amandajennings01

In response to the gates malaria forum in october 2007, countries are debating the pros and cons of eradication. dr. arata kochi of the world health organization believes that with enough money malaria cases could be cut by 90 percent, but he believes that it would be very expensive to eliminate the remaining 10 percent of cases. he concluded that countries should not strive to eradicate malaria. source: the new york times, march 4, 2008 draw a marginal cost curve that is consistent with dr. kochis opinion as reported above. draw a marginal benefit curve that is consistent with dry. kochis opinion as reported above. draw a point to show the quantity of malaria eradicated that achieves allocative efficiency.

Answers: 1

continue

Business, 21.06.2019 20:30, aylineorozco836

Juniper company uses a perpetual inventory system and the gross method of accounting for purchases. the company purchased $9,750 of merchandise on august 7 with terms 1/10, n/30. on august 11, it returned $1,500 worth of merchandise. on august 26, it paid the full amount due. the correct journal entry to record the merchandise return on august 11 is:

Answers: 3

continue

Business, 22.06.2019 10:00, ladnerhailey16

You are president of a large corporation. at a typical monthly meeting, each of your vice presidents gives standard area reports. in the past, these reports have been good, and the vps seem satisfied about their work. based on situational approach to leadership, which leadership style should you exhibit at the next meeting?

Answers: 2

continue

Business, 22.06.2019 15:00, cheyfaye4173

Oerstman, inc. uses a standard costing system and develops its overhead rates from the current annual budget. the budget is based on an expected annual output of 120,000 units requiring 480,000 direct labor hours.(practical capacity is 500,000 hours)annual budgeted overhead costs total $772,800, of which $556,800 is fixed overhead. a total of 119,300 units, using 478,000 direct labor hours, were produced during the year. actual variable overhead costs for the year were $260,400 and actual fixed overhead costs were $555,450.required: 1. compute the fixed overhead spending variance and indicate if favorable or unfavorable.2. compute the fixed overhead volume variance and indicate if favorable or unfavorable.

Answers: 3

continue

Do you know the correct answer?

Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola mark...