Which of the following best describes the direct investment global entry strategy? With direct investment, a firm maintains total ownership of its plants, operation facilities, and offices in a foreign country. Direct investment occurs when a firm enters a new market by pooling its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. Direct investment refers to depositing payroll funds in a foreign bank. Direct investment designates the maximum quantity of a product that may be brought into a country during a specified time period. Direct investment occurs when a producer sells its offering in a foreign market at a price less than its production cost.