Sometimes marketers get it all wrong and are surprised by the particular market response they receive. This happened to the Honda Motor Corporation when they introduced the Honda Element in 2003. The identified target market was 25 to 35 years of age. Reflecting this, the value proposition focused on adventure. Yet, the largest response came from consumers on average 20 years older (including the author of this question). In light of this, reevaluate Honda’s value proposition beginning with what “problem” the Element answered for this older, less adventurous, market segment. Be sure to include all the key elements of a value proposition in your response. Limit yourself to no more than 1000 words, much fewer if practical. Your answer will be evaluated based on correctness, completeness, and clarity. Be attentive to your writing.