Use Huff’s law to compute the probability of consumers traveling from their homes to each of three shopping areas: Square footage of selling space: Location 1 = 15,000 Location 2 = 20,000 Location 3 = 25,000 Travel time: To location 1 = 12 minutes To location 2 = 18 minutes To location 3 = 25 minutes Effect of travel time on shopping trip is 2. For full credit you need to show your full equation AND explain how you used the equation to get your answers.
Answers: 3
Probability of a consumer travelling from home (i) to shopping location (j)
= Travel time from consumer’s home (i)  to shopping location (j)
= Dataset used to determine the effect of travel time in different kinds of shopping trips
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Use Huff’s law to compute the probability of consumers traveling from their homes to each of three s...
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