Business, 05.07.2020 01:01, selena5713

Audio-Technica’s ATH-M50 studio headset lost market share when Bose introduced a new headset that matched the ATH-M50’s features. Although the cost to produce the headset had dramatically declined over the last two years, Audio-Technica was soon rolling out the ATH-M50x version, and the marketing team decided it was time to lower the price on the ATH-50. What strategy should the marketing team use with this product in the maturity stage of the product life cycle process?

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Audio-Technica’s ATH-M50 studio headset lost market share when Bose introduced a new headset that ma...