Business, 03.07.2020 22:01, purplefive85

The vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely. Which of the following measures could be used to compare the financial effectiveness of its advertising expenditures for different media? a. reach
b. rating
c. GRPs
d. CPM
e. frequency

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The vice-president of marketing of G Street Fabrics has been told to invest the company's advertisin...