On June 28, 1997, in Las Vegas, Nevada, heavyweight boxers Mike Tyson and Evander Holyfield met for what was to be a night to remember. During the third round of the fight, a desperate Tyson bit off a piece of Holyfield’s ear. The fight continued until moments later when Tyson bit Holyfield’s other ear.1 Tyson was disqualified, and numerous fans were unhappy with the outcome. Some fans were so outraged they decided to sue Tyson, the fight promoters, and the telecasters, seeking a refund.2 The fans sued on the basis of, among other theories, a claim to being third-party beneficiaries to various contracts into which the defendants had entered. 1. Are the fans entitled to refunds based on a theory of third-party beneficiary rights? What type of beneficiaries would the fans have to be to enforce contractual rights?
2. If you were one of the fight promoters, what sorts of contractual duties would you have to the viewers?

You decided to charge $100 for your new computer game, but people are not buying it. what could you do to encourage people to buy your game?

True or flase? a. new technological developments can us adapt to depleting sources of natural resources. b. research and development funds from the government to private industry never pay off for the country as a whole; they only increase the profits of rich corporations. c. in order for fledgling industries in poor nations to thrive, they must receive protection from foreign trade. d. countries with few natural resources will always be poor. e. as long as real gdp (gross domestic product) grows at a slower rate than the population, per capita real gdp increases.

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap