Assume you are the CEO of the organization established in your simulation team (i. e. Andrews, Baldwin, etc.). Your responsibility now is to construct the Annual Letter to Shareholders for this organization. For the annual report, include information regarding the changes from round 6 into round 7 that provides stockholders with the most up to date results and identifies projected decisions and desired outcomes expected by implementing your decisions.
Professionalism is critical when preparing the letter. Be sure that you utilize the key concepts from the text that apply to all areas of this letter.
Your letter must include the following:
Section 1 – Review the past
Detail your overall competitive strategy; i. e. cost leadership, focus, differentiation, or a combination of any of the competitive strategies and why it was selected.
Data and analysis regarding highpoints from the previous year and decisions that lead to this success.
Data and analysis regarding the biggest challenges and the decisions that led to poor performance. Be sure to describe why it happened and what areas of the business were impacted. Include what you see as two or three key lessons learned.
Note: this section should be approximately 40% of the actual letter’s content
Section 2 – Future Vision
Based on your results, construct new strategies for the upcoming year to maximize organizational strengths and overcome weaknesses in results by completing a detailed SWOT matrix along with an analysis of its content. The explanation should include how you believe this new strategy will impact / address the problem areas and which areas of the business will ultimately be effected.
Evaluate and describe any current or potential ethical, legal or sustainable business practices within the business or the industry identified in an environmental scan and VRIO analysis that need to be addressed in the upcoming year and the tactics you have developed to overcome these challenges.
Note: this section should be approximately 50% of the actual letter’s content
Section 3 – Leadership Conclusion
Complete the Shareholder Letter with a description of your leadership style/philosophy and why they should continue to invest in you and the firm.
Note: this section should be approximately 10% of the actual letter’s content
The letter should be between 9-12 double spaced pages written in business format. Graphs and charts can be embedded into the document. First person is acceptable.
Be certain that conclusions are supported by data and that this is a professionally written document