Why is it hard to predict positive Moments of Reality (MORs)? A. Because they are negatively influenced by lifetime customer value. B. Because they differ by customer, and by time of year. C. Because most companies use moments of truth, which are in conflict with Moments of Reality. D. Because it is difficult to tell if a Moment of Reality is negative or positive.
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Why is it hard to predict positive Moments of Reality (MORs)? A. Because they are negatively influen...
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