Cutter Ford Aiea for years marketed itself on the slogan "Cutter Ford Aiea: Where you make the deal." What car buyers said was that they could buy the same cars as at other Ford dealerships, but often paid lower prices when they shopped at Cutter Ford Aiea. Which of the following is true with regard to Cutter Ford Aiea's value proposition? a. The same for less value proposition is mostly offered by marketers who sell higher quality upscale products or services
b. The same for less positioning involves meeting consumersâ lower performance orquality requirements at a much lower price
c. The same for less value proposition cannot generate profitsd. Discount stores and "category killers" rarely use the same for less value propositione.
d. Offering the same for less can be a powerful value proposition because everyonelikes a good deal

Speedy auto repairs uses a job-order costing system. the company’s direct materials consist of replacement parts installed in customer vehicles, and its direct labor consists of the mechanics’ hourly wages. speedy’s overhead costs include various items, such as the shop manager’s salary, depreciation of equipment, utilities, insurance, and magazine subscriptions and refreshments for the waiting room. the company applies all of its overhead costs to jobs based on direct labor-hours. at the beginning of the year, it made the following estimates: direct labor-hours required to support estimated output 20,000 fixed overhead cost $ 350,000 variable overhead cost per direct labor-hour $ 1.00 required: 1. compute the predetermined overhead rate. 2. during the year, mr. wilkes brought in his vehicle to replace his brakes, spark plugs, and tires. the following information was available with respect to his job: direct materials $ 590 direct labor cost $ 109 direct labor-hours used 6