The vice president of Sprouts is trying to revive sales of his store in South and Central Texas. There have been a couple of ideas that have been provided to him:
1. If the store plays slow, easy-to-listen-to music, customers may spend more time at the store and purchase more.
2. If the store introduces a learning session (such as healthy cooking, healthy eating, living sustainably, natural remedies, etc.) every weekend, it might build customer engagement and increase sales.
Pick either idea and describe the research design. In addition, how would you:
1. Operationalize the independent variable?
2. What dependent variables are required?
3. Develop hypothesis for each of the dependent variables?
Answers: 1
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The vice president of Sprouts is trying to revive sales of his store in South and Central Texas. The...
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