Business
Business, 24.06.2020 18:01, camrynhelm8278

Kraft discovered that its Oreo cookies were not selling well in China because Chinese consumers thought the products tasted overly sweet and were too expensive per package. In response, Kraft introduced packages containing fewer Oreos at a reduced price and a modified product that was less sweet. However, the promotional messages remained largely the same. Which of the marketing mix strategies did Kraft use

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Kraft discovered that its Oreo cookies were not selling well in China because Chinese consumers thou...

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