Dude Electronics is a major producer of computers, defence electronics and consumer electronics. Several years ago, Dude’s management retrenched nearly two thousand employees and decided to drop its line of digital watches. At the time, company spokesperson states that these moves were part of Dude’s plans to restructure its business priorities. Industry analysis viewed the moves as a sign that Dude’s management systems had fallen apart, and competitors claimed that the company past marketing and technological improprieties were finally catching up with it. Company insiders and former employers saw the moves as adjustments to a precision machine. In reality, the truth was somewhere in between. Dude was not changing its business priorities, for its goal remained to sell $15 billion of computers and defence and consumer electronics. Technology is the key to Dude’s strategy, but management realised that it had to deal with costly failures. The failure to listen to the marketplace was the reason for Dude’s defeat in the digital watch business. In an aggressive selling campaign, Dude kept pushing the utility and low prices of its watches when consumer wanted more fashion and more features, Dude did not adapt its products to meet consumers’ demands. As a company founded in technology, Dude tends to have an engineering orientation. Most managers have engineering, not business degrees. Management energies are often focused on the design and manufacturing processes rather than on consumers’ needs, Moreover, management has been unable to develop a long-term strategy that integrates the resources to design, make and bring a product to market. Executives frequently neglect to consider how much money it costs to market a new product until after I have been developed and produced.3.1: Is Dude practising the marketing concept? Explain using examples from the case study3.2: Describe Dude’s business philosophy. Is this appropriate in attracting more customers to the company3.3: What changes might be necessary when Dude adopts the marketing concept? Justify using theory and examples from the case study? Please explain at least three changes and justify
Answers: 3
Business, 21.06.2019 23:50, amandajennings01
Juan has a retail business selling skateboard supplies he maintains large stockpiles of every item he sells in a warehouse on the outskirts of town he keeps finding that he has to reorder certain supplies all the time but others only once a year how can he solve this problem?
Answers: 1
Business, 22.06.2019 13:40, vanessam16
Salge inc. bases its manufacturing overhead budget on budgeted direct labor-hours. the variable overhead rate is $8.10 per direct labor-hour. the company's budgeted fixed manufacturing overhead is $74,730 per month, which includes depreciation of $20,670. all other fixed manufacturing overhead costs represent current cash flows. the direct labor budget indicates that 5,300 direct labor-hours will be required in september. the company recomputes its predetermined overhead rate every month. the predetermined overhead rate for september should be:
Answers: 3
Dude Electronics is a major producer of computers, defence electronics and consumer electronics. Sev...
Spanish, 22.12.2020 20:00
Mathematics, 22.12.2020 20:10
Computers and Technology, 22.12.2020 20:10
Mathematics, 22.12.2020 20:10
Mathematics, 22.12.2020 20:10
Mathematics, 22.12.2020 20:10
Mathematics, 22.12.2020 20:10
Mathematics, 22.12.2020 20:10