Business, 12.06.2020 21:57, kingbob101

Ralph, a regional sales manager, was asked to analyze whether his company should launch a marketing effort to become Right Foods' produce supplier this year. He found that Fresh Green Veggies currently has a supply contract with Right Foods that has three more years in its term; RightFoods would have to pay Fresh Green $0.5 million to break the contract. Also, Fresh Green has installed automated ordering/billing software in RightFoods' home office; RightFoods would have to spend $100,000 to replace it and retrain its staff. He concluded that RightFoods' costs would be too high to seriously consider a change in supplier, thereby recommending that a marketing effort not be launched this year.

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Ralph, a regional sales manager, was asked to analyze whether his company should launch a marketing...