You are the Marketing Director of a new NAB (non-Alcoholic Beer) brand that is shortly to be introduced in the UK. Drawing on the key market drivers in the NAB market alluded to in the Case Study, and core marketing concepts covered during the module, construct a marketing plan to effectively launch the brand in the UK market. Your answer should provide critical evaluation, insight and explanation, as opposed to, just description to justify your proposed marketing strategy.

What is the difference between total utility and marginal utility? a. marginal utility is subject to the law of diminishing marginal utility while total utility is not. b. total utility represents the consumer optimum while marginal utility gives the total utility per dollar spent on the last unit. c. total utility is the total amount of satisfaction derived from consuming a certain amount of a good while marginal utility is the additional satisfaction gained from consuming an additional unit of the good. d. marginal utility represents the consumer optimum while total utility gives the total utility per dollar spent on the last unit.