A just or fair ethical decision occurs when: The rights of all affected are considered. The greatest good for those with power is achieved. Benefits and burdens are distributed in fair proportions. Benefits exceed costs.

While discussing their marketing campaign for a new product, the members of the cross-functional team responsible for carver inc. realized that a couple of changes relating to their prior plan would be beneficial. the offer of a franchising that had earlier been brushed off by the company head was discussed thoroughly and it was decided that it would be implemented on a trial basis initially, and on full scale if found to work well. from the information provided, it can be concluded that this cross-functional team has a high degree of a) conformity b) demography c) uncertainty d) reflexivity e) diversity