Business
Business, 05.06.2020 12:57, brown62

Mary Willis is the advertising manager for Flint Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $30,400 in fixed costs to the $272,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety. A: Compute the current break-even point in units, and compare it to the break-even point in units if Mary’s ideas are used. (Round answers to 0 decimal places, e. g. 1,225.)B: Compute the margin of safety ratio for current operations and after Mary’s changes are introduced. (Round answers to 0 decimal places, e. g. 15%.)C: Prepare a CVP income statement for current operations and after Mary’s changes are introduced. Would you make the changes suggested?

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Mary Willis is the advertising manager for Flint Shoe Store. She is currently working on a major pro...

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