PLEASE HELPP Jonathan has been appointed the new Marketing Director for Big Waves Cruise Lines. Big Waves has been modestly successful but tends to draw younger cruisers who don’t spend as much on a cruise as older cruisers. What would you suggest Jonathan do to increase revenue? Write your answer in a paragraph of 125 words.

If you want to market your product to someone, you have to speak their language. If you’re going to market to seniors, you need to avoid using teenage jargon, trendy language, and internet slang. Try not to sell them “ the product” , but rather what the product will do for them. Also remember that they didn’t grow up with technology so try to make stuff easy for them and use multi-channel marketing. Building trust is key. Without it, you’ll be missing out on a lot of sales. How can you establish trust? By giving assurances. Whenever you ask for personal information, explain why it’s needed and that it won’t be misused in any way. Offer a money-back or 100% satisfaction guarantee so they don’t feel as if they’re taking a risk on a business that could care less about their satisfaction.

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