QUESTION 3
In your role within the marketing function of your organisation, or one of your choice, your
manager has asked you to assess the appropriateness of the various digital marketing activities
regarding customer engagement. You have been asked to keep a portfolio of digital marketing
activities as evidence of research, findings, plans, and recommendations. As part of the task
the following needs to:
a) Assess Crowd Sourcing and how it can work for your organisation? (5 marks)
b) Discuss FIVE (5) features of mobile phones and how it can play in a holistie digital
marketing strategy?
(5 marks)
c) Explain at least THREE (3) primary and THREE (3) secondary online sources of data?
(6 marks)
d) Evaluate FOUR (4) features of any social media platform that could be used to engage
and drive awareness of your company amongst your target audience (4 marks)

An investment counselor calls with a hot stock tip. he believes that if the economy remains strong, the investment will result in a profit of $40 comma 00040,000. if the economy grows at a moderate pace, the investment will result in a profit of $10 comma 00010,000. however, if the economy goes into recession, the investment will result in a loss of $40 comma 00040,000. you contact an economist who believes there is a 2020% probability the economy will remain strong, a 7070% probability the economy will grow at a moderate pace, and a 1010% probability the economy will slip into recession. what is the expected profit from this investment?

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

In terms of precent, beer has more alcohol than whiskey true or false