Business, 24.05.2020 05:00, pashon35

Select the correct answer.
Samantha is a marketing manager and researcher at a beverage company. Her company plans to launch a new health drink in the market to
target athletes. Samantha has assembled a group of 60 local athletes and has given them a topic related to their interests. As the group
discusses the topic, Samantha is taking notes. What type of primary research is Samantha using to collect market research data?
A
personal Interviews
OB.
focus groups
C.
behavior observation
OD
mail survey

Answers: 1

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