Segment Revenue Horizontal Analysis Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year (in millions, rounded) Prior Year (in millions, rounded) Americas $13,293 $11,980 EMEA* 1,217 1,295 China/Asia Pacific 2,396 1,130 Channel Development** 1,731 1,546 Other 526 497 Total $19,163 $16,448 *Europe, Middle East, and Africa **Sells packaged coffee and teas globally a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions. If required, use minus sign to indicate the decreasing values.

Answer and Explanation:

The Preparation of horizontal analysis of the segment data is shown below:-

                                 Starbucks Corporation

                 Horizontal analysis segment revenue statements

                           For years ended prior and recent

                  Recent    Prior year/       Increase or       Percentage

                    year        Base year     Reduced    difference

                       a              b                c = a - b       d = (c÷b) × 100

Revenue

Americas     $13,293        $11,980       $1,313             11.00

Europe, Middle East,

and Africa    $1,217            $1,295        -$78             -6.00

China/Asia

pacific           $2,396          $1,130        $1,266           112.00

Channel

development $1,731           $1,546     $185                12.00

Other                $526            $497      $29                 5.80

Total                  $19,163        $16,448  $2,715            16.50

It can be made relevant in horizontal analysis if specific time figures are available for analysis.

Therefore to reach the Percentage difference we simply first made the difference of recent year and prior year/base year after that we divide the increase or reduced by prior year/base year and convert into percentage by multiply of 100.

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