Advertising versus Personal Selling Read the following examples of different products to promote. Determine whether advertising or personal selling is a more appropriate form of promotion. Explain your answer. 1. Your company has just developed a new type of bubblegum 2. An aircraft manufacturer is ready to market its new specialized plane for business executives. 3. A firm is trying to sell a piece of expensive equipment to a factory. 4. Pepsi wants to remind customers about the good taste of its Pepsi cola. 5. A retail employee sees a potential customer in the store staring uncertainty at a Dell laptop. 6. The Travel Channel wants to inform viewers about a sweepstakes they are holding that will send the winners to the Bahamas.

1. all other things equal, according to the law of demand, when the price of a good falls, the demand for the good falls the demand for the good rises the quantity demanded of the good falls the quantity demanded of the good rises 2. when a market is in equilibrium, the quantity of the good that buyers are willing and able to buy exactly equals the quantity that sellers are willing and able to sell cannot be determined is less than the quantity that sellers are willing and able to sell is greater than the quantity that sellers are willing and able to sell 3. which of the following factors does not influence the demand for a good or service? consumer (buyer) income the price of related goods the number of sellers buyer expectations 4. when the number of sellers in a market increases, demand rises supply rises the price rises, all else equal the number of buyers falls

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

If jobs have been undercosted due to underallocation of manufacturing overhead, then cost of goods sold (cogs) is too low and which of the following corrections must be made? a. decrease cogs for double the amount of the underallocation b. increase cogs for double the amount of the underallocation c. decrease cogs for the amount of the underallocation d. increase cogs for the amount of the underallocation