In marketing research, sampling refers to A. testing the effectiveness of a marketing alternative in a supervised setting. B. the collection of various secondary data through electronic or mechanical means. C. allowing a subject to experience firsthand a new or updated product or service. D. selecting representative elements from a population and treating their answers as typical of all those in whom they are interested. E. testing members from all ages, both genders, and different levels of income and education to guarantee reliable information.

D. selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.

Explanation:

Marketing comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It basically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

In marketing research, sampling refers to selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.