Enterpreneur to share his/her key success factors and elaborate on this success factor

I interviewed a local talent agency owner and here are her key that she think contribute to her success :

- Understand what the market want
You should understand that sometimes it's a lot better to create a product that consumers want and give it to them rather than creating a product that no one really want and spend money on advertising to attract them

- Never give up
If you thin you can't fulfill your goal, sometimes it's time to change your actions, not your goal

hope this helps