In order to be more cost effective, it is important when establishing a support structure to: A. Hire enough staff to assure 24-hour coverage to monitor social media B. Enlist local graduate students to manage your social media presence C. Find employees with social media experience and put them in charge of your program D. Be creative in using current staff and to cross train on the different platforms used

D. Be creative in using current staff and to cross train on the different platforms used.

Explanation:

For a flexible organization, support structures are needed to meet with the ever growing demands in business. Support structures are those measures put in place by employers to ensure that the organization has sufficient resources to meet business demands at every point in time. Having the available resources does not have to cost much. Current staff can be cross trained on several social media platforms so that they are flexible and can easily fit into any role.

Cross training would result to maximizing the potentials of the staff and making them more useful in discharging more duties. This is cost effective as the money and resources that would be spent in hiring new employees is saved.