After you recommend expanding to Naperville, you and Caffè Gustoso's owners start discussing your plans for marketing the new location. The owners first want to know what type of media you plan on primarily using for your campaign: traditional media such as television, print, radio, and direct mail or online media such as websites, email, online advertising, and social media? The owners see pros and cons with both types of media and need your help to decide -- keeping in mind Caffè Gustoso's goals and financial constraints.
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