Business, 05.05.2020 16:45, Queen1601

Advertising objectives should Group of answer choices be specific, but not as specific as the objectives for the personal selling effort. be set by the specialists—the creative people at the advertising agency. be quite general so that ads will appeal to the largest possible audience. determine the kinds of advertising needed. be more specific for institutional advertising than for direct type competitive advertising.

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Advertising objectives should Group of answer choices be specific, but not as specific as the object...