The Sweet Candy Company needs a new marketing campaign to address its new candy products launching next quarter. After speaking with the confectioners and seeing their creations, Sweet Candy Company marketing director has a good idea of the type of market for these new candies. Now it is time for her to plan a campaign around the new candy market. Why would it be a good idea for her to create a communication plan for the marketing of these new candies

What is the second step in communication planning? determine the purpose of the message outline the communication for delivery determine the best channel of communication clarify objectives identify the audience

Miller mfg. is analyzing a proposed project. the company expects to sell 14,300 units, plus or minus 3 percent. the expected variable cost per unit is $15 and the expected fixed cost is $35,000. the fixed and variable cost estimates are considered accurate within a plus or minus 3 percent range. the depreciation expense is $32,000. the tax rate is 34 percent. the sale price is estimated at $19 a unit, give or take 3 percent. what is the net income under the worst case scenario?

Richard is one of the leading college basketball players in the state of florida. he also maintains a good academic record. looking at his talent and potential, furman university offers to bear the expenses for his college education.