There is no one more technically savvy than James Westover. Indeed, he has built two amazing cloud-based applications and started his own application development company, all within two years of graduating from college. Because of his success, James caught the attention of Cheryl Stevens, a venture capitalist who funds technology start-ups. Cheryl asked James to send her his best idea for a new application remarking, "if it’s anything like your previous two, you can count me in." James is worried about sending the idea without being able to clarify the very technical nature of his idea. Which of the following actions would you recommend James do at this stage in order to be MOST effective in communicating with Cheryl?

a. Thank Cheryl and politely tell her that the information is too technical to be described in a proposal and ask for a face to-face meeting.
b. Tell Cheryl that this type of information is very technical and ask if she has a technical advisory team that could help her.
c. Send Cheryl a PowerPoint slide deck with the information she requested and ask for her feedback.
d. Provide Cheryl with a brief proposal describing the idea in non-technical terms and ask for a face-to-face follow up meeting

Suppose that fizzo and pop hop are the only two firms that sell orange soda. the following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: pop hopadvertise doesn’t advertisefizzo advertise 10, 10 18, 2doesn’t advertise 2, 18 11, 11for example, the upper right cell shows that if fizzo advertises and pop hop doesn't advertise, fizzo will make a profit of $18 million, and pop hop will make a profit of $2 million. assume this is a simultaneous game and that fizzo and pop hop are both profit-maximizing firms. if fizzo decides to advertise, it will earn a profit if pop hop advertises and a profit if pop hop does not advertise. if fizzo decides not to advertise, it will earn a profit if pop hop advertises and a profit if pop hop does not advertise. if pop hop advertises, fizzo makes a higher profit if it chooses (not to advertise, to .if pop hop doesn't advertise, fizzo makes a higher profit if it chooses (not to advertise, to . suppose that both firms start off not advertising. if the firms act independently, what strategies will they end up choosing? fizzo will choose to advertise and pop hop will choose not to advertise. both firms will choose to advertise. fizzo will choose not to advertise and pop hop will choose to advertise. both firms will choose not to advertise. again, suppose that both firms start off not advertising. if the firms decide to collude, what strategies will they end up choosing? fizzo will choose not to advertise and pop hop will choose to advertise. both firms will choose not to advertise. fizzo will choose to advertise and pop hop will choose not to advertise. both firms will choose to advertise.