Business
Business, 06.05.2020 03:25, DissTrack

Association Rule Analysis is the statistical technique typically used to conduct market basket analysis.
If market basket analysis is conducted by a retail business that sells thousands of items (such as Kroger or Wal-Mart), the "apriori" algorithm is typically the technique of choice because:

A) it generates more association rules than other techniques.
B) it eliminates all the unpopular items for the analysis to save time (and computing power).
C) it generates a set of rules that are easy to interpret.
D) it generates the most accurate results.

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