Erika sees an infomercial for Luster skin care products. During the infomercial, a toll-free number flashes on her television screen. She immediately picks her phone and dials the number to place an order for a body lotion and hair shampoo. This is an example of the.

A. party plan approach to direct marketing.
B. nonrepetitive person-to-person selling.
C. one-step approach to direct marketing.
D. two-step approach to direct marketing.
E. repetitive person-to-person selling.

C.  one-step approach to direct marketing.

Explanation:

One-step approach to direct marketing-

It refers to the marketing strategy, where the method is directly used to get the order, is referred to as one - step approach to direct marketing.

The most common example of one - step approach to direct marketing, is the phone numbers or emails flashing on the television screen to make any order or purchase.

It is one of the most effective strategy to attract the consumers.

Hence, from the given question,

As Erika gets attracted to buy the shampoo and immediately order the shampoo by dialing the number flashing on the screen.

answer; communication channel;

answer(b) revenue account which increases;