Business, 06.05.2020 05:02, torieegrey

In a marketing context, receivers are only those:. a. consumers who read, hear, or see a message about a product or service and then choose to buy it. b. consumers who read, hear, or see the message sent by a source during the communication process. c. a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign. d. promotional firms that select the best channels through which to convey advertising messages. e. customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.

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In a marketing context, receivers are only those:. a. consumers who read, hear, or see a message abo...