Relationship selling refers to:

a. the assignment of a single salesperson to a single customer throughout the entire sales processwhen suppliers and sellers combine their expertise and resources to create customized solutions;

b. commit to joint planning;

c. and share customer, competitive, and company information for their mutual benefit, and ultimately, the customerthe practice of building ties to customers based on a salesperson's attention and commitment to customer needs over timethe practice of using an entire team of professionals in selling to and servicing key customersthe practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.