In the social consumer decision journey, which of the following objectives involves the marketer being aware of what is being said online about the product or brand to gain insights into how it is being perceived in the marketplace and then responding accordingly? a) monitor b) benchmark c) lead d) respond e) amplify

a. Monitor

Explanation:

Monitor is one of the concept of integrated marketing where marketers have the knowledge of what consumer opinion are about the products or services in the market place and then react.

Monitoring is a continuous process. It will assist to know how well people like or dislike a product which will help in future promotional activities.

In monitoring, performance are checked, and actions taken to correctively ensure that the objective of the business is achieved.

answer: g

explanation: g

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.