Business, 06.05.2020 06:59, pedrojulianhdz2005

Of the following, which is NOT a characteristic of culture that is important for global companies to recognize? a) Culture can be imposed from home country to host country. b) Companies’ operations, chiefly marketing and management, need to recognize and adjust to the cultural environment existing in the countries the global company serves. c) Culture is learned, not inherited. d) It is nearly impossible to change an entire country’s culture. e) It is the responsibility of the global firm to ascertain the level of importance of various aspects of culture in the foreign markets it serves.

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Of the following, which is NOT a characteristic of culture that is important for global companies to...