Tammy works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup industry in product quality. They have assessed the market and determined that women will associate higher-priced makeup with being higher in quality. What is the next step that Tammy's company must do?
A) Determine the pricing objective
B) Select a pricing strategy
C) Determine a specific price
D) Select a basis for pricing
E) Evaluate competitors' prices

Email viruses are typically launched by people who modify header information to hide their identity. brightmail's enrique salem says that in the future, your email reader will authenticate the sender before putting hte message in your inbox. that way, you will know the source of all the emails you read. alan nugent of novell says, "i'm kind of a fan of eliminating anonymity if that is the price for security." will eliminating anonymity make computers more secure?

Information on gerken power co., is shown below. assume the company’s tax rate is 40 percent. debt: 9,400 8.4 percent coupon bonds outstanding, $1,000 par value, 21 years to maturity, selling for 100.5 percent of par; the bonds make semiannual payments. common stock: 219,000 shares outstanding, selling for $83.90 per share; beta is 1.24. preferred stock: 12,900 shares of 5.95 percent preferred stock outstanding, currently selling for $97.10 per share. market: 7.2 percent market risk premium and 5 percent risk-free rate. required: calculate the company's wacc. (do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e. g., 32.16.) wacc %

Asap describe three different expenses associated with restaurants. choose one of these expenses, and discuss how a manager could handle this expense.