Business, 25.04.2020 01:11, kaitlyn1152
Fembooks sells books online. It has established an excellent reputation for finding out-of-print and hard-to-find books of interest to women. The CEO of Fembooks is considering truly going global with the business, since it is already established online.
Which of the following statements, if true, would support the president's argument for the global expansion of Fembooks?
a) While English is the dominant language of the internet, more local traffic would be generated by Web pages in the local language.
b) Being a niche business, going global over the internet would not put a huge strain on existing personnel.
c) Shipping books overseas could easily be handled by UPS, FedEx, or air mail.
d) Sales predictions for overseas expansion anticipate an initial 30 percent increase, then tapering off to a 20 percent increase annually.
e) Increased internet advertising costs would be a fairly inexpensive investment to increase business on a global basis.
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