Marketing managers at Focal Point Cameras are looking for ways to cut costs as the company is facing intense competitive pressure. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Focal Point does this, it is likely to find that .

it is not easy to carry out the functions of marketing intermediaries, and that probably they will not perform them very efficiently.

Explanation:

Marketing intermediaries play a huge role in the market channel distribution of all goods. They help reduce or rather bridge that gap that exist between the producers and the final consumers. Marketing intermediaries play a vital role in which they are specialized in. The role they are specialized in cannot just be picked and played easily by any other agent like the producer. As marketing intermediaries, they are specialized in their job duties and because of that are the most effective and efficient in playing that role. It thus, becomes very difficult to carry out functions of what you aren't specialized in.

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