Business, 24.04.2020 00:34, jason9394

At Ogden Publications, the marketing department and its teams collaborate with the various editorial teams in order to produce Integrated Marketing Communications (IMC) that are beneficial for the company. Which one of the following is not a likely marketing benefit of IMC for Ogden Publications?

a. Public relations initiatives will maintain Ogden's image in the event that it publishes any plagiarized material.
b. The brand message will be integrated across all the advertising media that Ogden uses.
c. The message of the personal selling staff will complement and be consistent with the message of the advertising media.
d. Sales promotions will complement and be consistent with the message of the advertising media.

Answers: 2

Show answers

Other questions on the subject: Business

Business, 21.06.2019 22:00, mpete1234567890

Select the correct answers. mila is at a flea market. she has $50 in her wallet. she decides that she will spend $15 on jewelry, $20 on a pair of jeans, $5 on a t-shirt, and $10 on something to eat. she likes a one-of-a-kind t-shirt, but the seller is not ready to sell it for less than $8. she thinks of five ways to deal with this situation. which two choices indicate a trade-off?

Answers: 3

continue

Business, 22.06.2019 00:40, mmsomefood85

Gdonald was unhappy that his company did not provide good transport facilities. he found it very strenuous to drive to work on his own, and this eventually led to job dissatisfaction. hence, he recommended ways to solve this problem. according to the evln model, this information suggests that donald's main reaction to job dissatisfaction was:

Answers: 3

continue

Business, 22.06.2019 10:50, slavenkaitlynn

Kimberly has been jonah in preparing his personal income tax forms for a couple of years. jonah's boss recommended kimberly because she had done a good job setting up the company's new accounting system. jonah is very satisfied with kimberly's work and feels that the fees she charges are quite reasonable. kimberly would be classified as a(n) (a) independent auditor (b) private accountant (c) public accountant (d) accounting broker

Answers: 1

continue

Business, 22.06.2019 11:00, hadwell34

You are attending college in the fall and you need to purchase a computer. you must finance the purchase because your parents will not purchase it for you, and you do not have the cash on hand to purchase it. in blank #1 determine which type of credit would you use to finance your purchase (installment, non-installment, or revolving credit). (2 points) in blank #2 defend your credit choice by explaining why your financing option is the best option for you. (2 points) in blank #3 explain why you selected that credit option over the other two options available. (2 points)

Answers: 3

continue

Do you know the correct answer?

At Ogden Publications, the marketing department and its teams collaborate with the various editorial...